Why the
American Gem Society
The American Gem Society is the country’s preeminent jewelry trade association dedicated to consumer protection. Which basically means, if you’re looking to buy jewelry, you just clicked to the right website.
Since 1934, we’ve been making it easier and safer to buy jewelry of any kind. Even if you don’t know the first thing about cut and clarity, we can help you, educate you, and point you in the direction of jewelers that are dedicated to protecting you. AGS is one of the top jewelers when it comes to ethical practices and thorough grading standards.
Fun with Jewelry
Curious about the latest jewelry styles, or what AGS has been up to? Click below!
Member Portal
Cozy Up with Mocha Mousse: Pantone’s 2025 Color of the Year
Pantone’s 2025 Color of the Year, Mocha Mousse, invites us to embrace warmth and comfort. A rich, earthy hue with creamy cocoa and coffee undertones,
Find Your Holiday Sparkle During Find a Jeweler Week
Need gift ideas that sparkle? Follow the American Gem Society’s (AGS) Instagram from December 2–6, 2024, for Find a Jeweler Week! Get an exclusive look
December Birthstones: A Celebration of Blue
December’s birthstones offer a trio of dazzling gems with a beautiful blue hue: tanzanite, zircon, and turquoise. Each gem boasts a unique charm and history,
Cozy Up with Mocha Mousse: Pantone’s 2025 Color of the Year
Pantone’s 2025 Color of the Year, Mocha Mousse, invites us to embrace warmth and comfort. A rich, earthy hue with creamy cocoa and coffee undertones,
Find Your Holiday Sparkle During Find a Jeweler Week
Need gift ideas that sparkle? Follow the American Gem Society’s (AGS) Instagram from December 2–6, 2024, for Find a Jeweler Week! Get an exclusive look
December Birthstones: A Celebration of Blue
December’s birthstones offer a trio of dazzling gems with a beautiful blue hue: tanzanite, zircon, and turquoise. Each gem boasts a unique charm and history,
