December 2, 2024

The following is a paid advertisement from a member of the American Gem Society. “Forever Present” campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream De Beers Group today launched a new marketing campaign, “Forever Present,” to reinforce desirability for natural diamonds over the key holiday gifting season in the U.S. The campaign sees the return of the iconic “A Diamond is Forever” tagline following its reintroduction to De Beers’ category marketing activities last year. Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship, and romantic