diamonds Archives

So fancy!

January 16, 2015

By Alethea Inns, CG Did you know that diamonds aren’t just round? They are cut in all shapes and styles to suit any personality or occasion. With diamonds, a “fancy shape” is anything other than a round. Usually, the rough diamond crystal is shaped as an octahedron – a three-dimensional shape with eight faces, much like two pyramids stuck together at their base. When the diamond crystal isn’t the typical octahedron because of how it was formed in the earth or transported to the surface, diamonds are cut into fancy shapes to get maximum yield from the crystal. Fancy shapes

Jewelry Buying Tips from the Pros

December 17, 2014

By Donna Jolly, RJ American Gem Society You know it’s the holiday season when magazines and blogs run a “shopping tips” article. We thought, though, that you should hear advice from the people actually in the field who have learned a thing or two about best-buying practices: the jewelers. Of course, these are not just any retailers. They are American Gem Society credentialed jewelers. Every day, they help their customers find the perfect piece of jewelry, whether it’s finding the right style or fitting the right budget—or both. Here is some solid advice straight from a few jewelers: Catherine

How To Choose Her Perfect Engagement Ring

October 31, 2014

By Kirsty Wareing, Content Editor for Ritani When you’re ready to propose, you want to get it right. That not only refers to the time and place, but the ring that you offer her. As a symbol of how much you know and love her, it should reflect her tastes and suit her lifestyle. Ritani, a member of the American Gem Society, offers these tips for selecting a perfect engagement ring that she’ll want to wear forever. A sense for style If you’re not sure where to start, pay attention to the type of clothes she wears and the jewelry

How do you sparkle?

October 24, 2014

By Amanda L. Colborn How do you sparkle? You’re likely familiar with the 4 C’s of Diamonds: Cut, Clarity, Color and Carat – however, there is another very important aspect of diamonds to keep top of mind: Sparkle! Sparkle, or Scintillation as it is also known, is the play of white and colored flashes of light seen when the diamond is viewed in motion. Viewable with the naked eye, sparkle is the life of the diamond. Sparkle does have two different aspects, flash scintillation and fire scintillation. Flash Flash scintillation is the dynamic pattern of white sparkles observed across a

Social Media Highlights

August 25, 2014

By Kevin P. McVay Happy Monday! Today we’d like to feature some jewelry from our members that have been popular among our Facebook fans over the last few weeks. On the left is a piece that our online friends really liked. It’s a brilliant diamond ring set in yellow gold with a twist of smaller diamonds from Hight & Randall, Personal Jeweler. The stunning Suna Bros. sapphire and diamond halo ring in the middle also received a lot of positive discussion. Lastly, our followers raved about the one-of-a-kind emerald and diamond ring on the right, a gorgeous piece from Swalstead Jewelers! All three of these unique rings

Yellow and White Gold Collide in This Spectacular New Collection

August 8, 2014

By Kevin P. McVay American Gem Society members have shared some truly spectacular jewelry collections with us over the last few months. Last week, we received a sneak-peak of a new collection by Jye International, Inc., the 2013 winner of the JCK Jewelers’ Choice Awards. Their new collection features stylish yellow and white gold pieces decorated with brilliant diamonds and stunning gemstones. Some of the most notable pieces include a 18k yellow gold bangle with 0.4ct of premium round diamonds, an exotic bird inspired brooch decorated with 3.07ct of multicolor sapphires and 1.24ct of diamonds and fashionable citrine stone earrings set in

5 Reasons to Love Rubies

July 6, 2014

By Donna Jolly, RJ The birthstone of July is the fiery Ruby. As someone who has walked up and down many aisles at jewelry trade shows, I can attest to the eye-drawing power of rubies. You see one out of the corner of your eye and you cannot help but stop immediately and take a look. If you happen to run across a cluster of rubies, you might be standing outside the display case, gawking for a long time. Refreshments might be needed. There are many, many reasons to love rubies. Here are five: 1. Jewelry lovers love them. Elizabeth

Which Engagement Ring is Right for You? Take our Quiz!

May 17, 2014

By Donna Jolly, RJ American Gem Society One of the questions we get asked the most at the American Gem Society is, “How do I figure out which engagement ring is the right one?” A lot of people have an idea of what they like when it comes to rings, but most people like many different styles. After all, there are a lot of beautiful choices when it comes to jewelry. Take heart: it doesn’t matter if your taste veers toward classic,or if you are a full-blown hipster, there is a ring that is perfect for you. Our new quiz is a fun and

March 2014: Jewelry Social Media Standouts

March 14, 2014

This week has been another outstanding week on social media for the American Gem Society. Our fans have been extremely engaged with our posts and there were a few that have really stood out. First, this yellow diamond pendant from Armadani. Our fans immediately fell in love with it, and rightfully so. It is stunning! Then today, we posted this pink diamond ring from Supreme Jewelry. It has been an instant hit! It has racked up more likes and shares in just a few hours than other posts will get in a week. Obviously, it is a special piece.

Proposals Gone Wild

February 15, 2014

Fact: We are in the middle of Proposal Season. It starts at the beginning of February and runs through March 20th, which happens to be National Proposal Day. The things you learn from blogs, right? Being a non-profit in the jewelry industry, the American Gem Society has learned a thing or two from our members about marriage proposals. We watch their social media pages and see the stories they share from their own clients. Some proposals are romantic and heart-felt, some are silly, and sadly, sometimes a proposal will fail. It was the latter class of proposals where we felt

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